I watched the 2015 BritMums Live buildup with interest over the past few months. Afterall, it’s the biggest UK blogging event for brands and lifestyle bloggers; a whole lot of parenting bloggers attend it.
By Thursday though, I knew I definitely wasn’t going. I had been lukewarm about going from the beginning; very unlike Mumsnet’s BlogFest last year when I was on Maternity Leave, and before I started my blog (another story for another day).
I read parent bloggers’ comments on Twitter and Facebook in relation to their outfits and disappointments about not getting a sponsor, with interest. All these eventually got me thinking about the positives of my non-attendance.
I am not glad I didn’t attend BritMums Live but I’m glad I wasn’t worried about the following associated issues:
1. Ticket cost
I have no doubt that the ticket was good value for money, but I’m pleased I didn’t have to think about where the money was going to come from. I had no budget for it in the non-existent finances of my un-monetized blog. 🙂
I also saved time on looking for a bargain buy, or competition to try and get a cheaper or free ticket … and there’s no harm missing out on the waiting to see if I got it, and the resulting disappointment of not.
2. What to wear
I’m not a fashionista and I tend to wear whatever I can get my hands on, most of the time; preferably with little to no need for ironing. I enjoy going out most of the time, but deciding what to wear sometimes makes the actual getting out a real chore.
With events like this, you might not care about dressing to impress but you especially want to look good. No crime in that; I mean, who doesn’t want to stand tall amongst their (blogging) peers? You want to know you’ve dressed well enough to fit into a social circle and there’s a pressure, albeit self-imposed, that comes with this. It’s a pressure I definitely didn’t fancy; not now anyway.
I’m glad I didn’t have to worry about finding what to wear, where the money for it would have come from if needed, and how to dress up overall.
Travelling to an unknown venue requires planning time and money. In this instance, it would have involved public transport costs and perhaps accommodation. My travel time to and fro would probably have been about 2 hours each way; so a potential 8 hours on the road if I stayed at home, or 4 hours with accommodation near the venue. Nevermind all the possible travel delays and annoyances; I’m definitely glad I didn’t have to worry about these.
4. Sponsor search
I can’t count how many BritMums Live sponsor reveal tweets I came across in the past months. There was always the wondering about how each person did it, and you couldn’t miss the invisible pride that oozed out of reveal posts. It’s wonderful when hard work pays off, isn’t it.
The envy of the un-sponsored was also visible in many social media updates; and the disappointment of those whose long and hard search for one didn’t pay off, was unmistakable.
Now, getting a sponsor involves time to:
- put together media packs and sponsorship packages,
- write sponsorship posts,
- design and position sponsorship graphics,
- contact the right brands,
- network, network, network;
and then wait, wait, wait, whilst hoping for the best.
Then of course, there is sponsorship for tickets, travel, accommodation, and outfits; thus, the question of whether to seek full or part sponsorship. Nevermind the time and pressures of fulfilling your sponsorship offerings afterwards.
O yes, I didn’t have the pleasures of getting a sponsor (s) and announcing one, but I’m also without its pressures. 🙂
5. Friday and work
I didn’t have to worry about my options for Friday. I like to be fully where I am and I would have been gutted to only have attended one of 2 action packed days. I am not saddled with catching up at work or with the event.
What would I have done with Precious Sparkle; he’s too much of a toddler to take with me and his want of mummy’s milk directly is such that it would be hard for him to go without for such a long stretch. I would have really missed him; he is such fun, even when I feel I need a break. 🙂
Family needs MUST always come before my blogging development; afterall, my blog is family inspired.
7. Online to Real-Life panic
I had a moment of panic the other day, whilst reading a BritMums Live post. The thought of actually meeting the different bloggers I’ve interacted with on Social Media made me feel really awkward. It’s not that there’s anything wrong with them; it’s just the human fears associated with moving from virtual knowing to face-to-face meeting.
My baby was with me at BlogFest last year; he was great company and a fab conversation starter. What would I do without him at BritMums Live? Who would I hide behind if I didn’t find any bloggers to hang with?
8. Tiredness of long day
Life is tiring enough as it is; this is one less tiredness inducing activity to put myself through. The travelling would have taken a lot out of me; so would the energy required to get through each day.
9. Event write-up pressure
The post-BritMums’ blog post race has begun and I’m okay with not having this pressure to get my post out as fast and unique as possible. When I finally started my blog after BlogFest, I couldn’t decide where to start my BlogFest post from. My self-imposed pressure to blog about my attendance didn’t subside until after the BlogFest post linky deadline was over.
10. New knowledge headache
Do I really want to know more about blog improvement actions that I don’t have time to implement? Is it really in my interest to add to my ever-growing list of blogging tips to action?
I bet some folks would be glad to have all these pressures. Maybe I would mind them too … perhaps this is my reach for the silver linning in the cloud of non-attendance ;-). Indeed, there are reasons I wished I attended too.
Did you have any worries about going to BritMums Live or another important event; what did you do with them?
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