Round Up | UK National Breastfeeding Week 2015

The UK National Breastfeeding Week 2015 started on Saturday 20 June and ended on Sunday 28 June. I am very pleased I found out about this week on Social Media. Breastfeeding is one of my key mothering tool and it has been a significant feature in my life for the past 15 months.

I was disappointed to find out from the Guardian and Independent that the UK government stopped funding this national week in 2011. It’s a shame really, when you consider that it’s designed to help “raise awareness of the health benefits of breastfeeding, increase social acceptance of breastfeeding and promote support for breastfeeding”.

According to the Royal College of Midwives (who I think are the national lead for this week) this week aims “to raise awareness of the health and wellbeing benefits of breastfeeding for mothers, their infants and the long term public health for everyone” on a national level. It’s also an opportunity for “mothers, breastfeeding supporters and health professionals to come together and share what works well to support breastfeeding in local communities”

Fantastic, isn’t it? I find it encouraging seeing such positive focus on infant feeding in general and breastfeeding in particular. Many mums and their families go through such trauma when it comes to feeding their infant / toddler, and they need all the quality support they can get.

Below are my National Breastfeeding Week 2015 highlights, from around the web.

Round Up |UK National #Breastfeeding Week 2015 |@aNoviceMum | Adventures of a Novice Mum Blog

The Royal College of Midwives encouraged the sharing of relevant images, messages, and events with #celebratebreastfeeding on social media.

@alisonthewliss, @helenhayes_, @KirstySNP, and @SharonHodgsonMP shared stories from their breastfeeding journeys and advocated for breastfeeding in the House of Commons! What a smashing and inspirational way to celebrate this important week. Click here for their presentation and transcript.

Massive thanks to the person who shared this on the MatExp Facebook group; I’m glad I saw it in my timeline. If you have an interest in maternity experiences, this is the group to join.

La Leche League UK wrote about why women need more support and shared positive breastfeeding messages and images on Facebook and Twitter.

Huffingtonpost blogged about some breastfeeding benefits for mums and their babies.

Multi-Mam UK launched their Brelfie Wall Project; they held a competition for mums to share their breastfeeding selfies with #MultiMamBrelfie on Facebook and Twitter. They also hosted a collaborative breastfeeding Q & A session on Facebook, had  a special offer on their compresses, and blogged about why breastfeeding is more than feeding.

Medela‘s celebration on their Facebook page was lovely. They shared a lovely selection of breastfeeding facts during the week, and my favourite is:

I’ve always found comments about emptying each breast baffling; what relief to know that emptying the breast is not the goal!

I was intrigued to learn that “almost three quarters of mums produce more milk with their right breast”. It was also good to be reminded that breast milk production is not dependent on breast size; what an encouragement to many mums! See Medela’s blog about this lovely week for more breastfeeding facts.

Also, their in-house lactation consultant held two Facebook chats in collaboration with Count the Kicks and Mothercare UK; and one fortunate person won a £50 Pizza Express voucher. Their giveaway celebrated Pizza Express for being the most breastfeeding friendly restaurant in the UK, based on their research into UK’s breastfeeding friendly hotspots.

Check out this breastfeeding song for the week; Let It Flow indeed! 🙂

Parrallel Events and Happenings

June 27 was proclaimed as the International Day to Normalize Breastfeeding. You can read more about it here.

The Breastfeeding Network‘s annual national fundrasing event, Mum’s Milk Run, was from Jun 20 to 27. I would like to get involved with this in the future. This year’s theme was ‘Support and Stories’. Participants were encouraged to celebrate birth and parenthood by sharing their breastfeeding stories, and experiences of breastfeeding support.

This Facebook post that I stumbled upon during National Breastfeeding Week makes for an interesting read.

It touches on the role of the father and mother in breastfeeding, and the public perception of this. Fancy the picture of a woman washing breastpump bottles going viral … I just don’t see it happening.

This post touched on the decades old issue of what celebrating positive breastfeeding experiences might mean for those who didn’t reach their breastfeeding goal. It also highlights the more recent issue of questioning the need for disclaimers and apologies when lovely breastfeeding experiences are shared.

Indeed, there is much that can be learned from George Moss’ comments; and also the responses of others to his posts.

I’m especially keen to promote positive and constructive discussions about infant feeding in general and breastfeeding in particular, and I hope this round up contributes to this.

I’m now looking forward to World Breastfeeding Week from August 1 – 7!

Should the government start funding the National Breastfeeding Week again?
If you’re from outside the UK, do you have a similar week in your country?
What do you think about any other point in my post?

Linkup: #BreastfeedingandI | #MaternityMondays
Adventures of a Novice Mum


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First-time Mum / Freelance Writer / Thinker / Educator / Business graduate / Improving Photographer / so much more. \\ Recording my mu-m-sings from the South East of England | Sharing lessons from my life's journey to encourage and inspire | Filled with gratitude for my faith, family, and friends.

11 thoughts on “Round Up | UK National Breastfeeding Week 2015

    • Thanks, I really like this post too. World Breastfeeding Week is global, whilst the UK National Breastfeeding Week is within the UK; I’m not sure if other countries have a National Breastfeeding Week.:-)

  1. I think it’s quite shocking that there’s such little government backing for breastfeeding when it could save the NHS millions of pounds each year. A great round up of breastfeeding week! There were some fab things that came out of it. Thanks for hosting #breastfeedingandI

    • It’s crazy really, when you consider the financial savings of breastfeeding in relation to the government’s funding. Even more when you compare it to the funding of things like war and it’s cost to our nation. Crazy world. Yeah, many fab things happened during National Breastfeeding Week and I’m glad to have curated some of them.

  2. What a fantastic round up, wow thank you! Love the House of Commons thing and yes, v interesting point as to whether a pic of a mother cleaning breast pump bottles would go viral…!

    On the funding point, firstly I think it’s amazing how it differs between areas. In terms of the National Breastfeeding Week, I honestly don’t know. I don’t know what central funding would mean it could look like. BUT I do think more funding is required to provide ESSENTIAL meaningful support to mothers with breastfeeding and this should include health professionals undergoing more specific breastfeeding training.
    Thank you for hosting #breastfeedingandI
    Lucy at occupation:(m)other recently posted…Where it all began – hospital volunteeringMy Profile

    • Yeah, would love to see more of that in the House of Commons! I mean, imagine if a mother cleaning a breast pump was ‘viral’ material? It would happen everyday! I agree with you that more funding is definitely is definitely needed to provide quality breastfeeding support. I mean, I’d like to see 2 full time lactation consultants in every hospital or birth centre. 🙂

      Thanks for linking up and congratulations on your breastfeeding support achievement! 🙂

  3. Great post. I am passionate about breast-feeding being “the norm”. Not “The Best” but just the normal method of feeding babies. Only then will breastfeeding rates rise in the West, a particular issue in the UK> Bottle feeding is too often seen as the “norm” with the assumption that you need bottles when preparing for a baby. You might WANT bottles, you don’t need them! For too long the Pro BF campaign has, IMO, missed its target. That shouldn’t be “breast is best”, but “breast is the normal and expected way to feed human babies.”
    Kate Thompson recently posted…The difference between teaching and learningMy Profile

    • I agree! LLLI changed their statement about this sometime this year to emphasise breastfeeding being the biologically normal way to feed one’s child. I suppose, it is for this reason that many say, ‘breast is best’. I can however see how this might be offputting for those that do not consider it best for them. No one can successfully argue against it being the biological norm though! Thanks for contributing to the convo! 🙂

  4. Pingback: Celebrating World Breastfeeding Week 2015 - Adventures of a Novice Mum

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