Are you a blogger, social media manager, digital marketing strategist, author, or someone trying to build an engaged following on Social Media? If you are, then you know that the higher your post reach → the higher the 👍 / ❤ / +1 / pin → the higher the clicks → the wider your audience → the more you get your message across.
Consequently, we know how vital images are in maximizing our social media presence: posts, tweets, pins, and videos. They are valuable tools for promoting our point of views, blog links and brands, and indeed increasing your following and engagement.
Hence, as a blogger, I understand that I need to create striking images; what a steep learning curve trying to find one’s style and what works.
I’ve also learnt that size matters when it comes to social media images. When we invest time into creating lovely graphics to accompany our posts, we want to see it fully and effectively displayed on our chosen sharing outlets.
How annoying is it when our images are automatically cropped on Facebook and Twitter, especially when the text on them is partly chopped off. Not good, considering that posts with images perform better on social media than those without.
We’ve all seen many posts on social media that are fully displayed; it’s nice to show off our hard work in all its beauty, isn’t it? We want our potential audience to have full sight of that which we hope will help to draw them in, and inspire them to engage.
I wish there was a one image size fits all for the different networks, but there isn’t. Different platforms have different sizes for images on their headers, profiles, manually and automatically uploaded images for shared links etc. It all gets too much, and way too time-consuming trying to find what works.
So, I’ve done quite a bit of googling, experimenting, and wading through conflicting information amidst image size changes on different social media platforms to learn more.
There are so many social media images cheat sheets and size guides out there!
Below are my top 4 posts and infographic; a fab reference for me, and hopefully, a research time saver for you.
The first 2 have section links, which means that you can jump to information about the platform you want to learn about without having to scroll up and down looking for it.
So here we go … I’m sure you will find the information useful.
Buffer‘s, ‘The Mega Guide of Ideal images Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks‘.
What I like most about this post is that it clearly explains how images are cropped on different platforms. It helped me to understand why the featured image on my blog post is never fully displayed when I share it on Facebook and Twitter.
They recommend images sized at 1024 x 512px as suitable for both Facebook and Twitter; though 1200 x 628 are optimal for Facebook.
I left this blog feeling empowered in my knowledge about the dynamics of the displaying of images from links, on different platforms. For me, it explained what you might call, the science and art of social media images sizing.
Mainstreethost‘s ‘Social Media Image Size Cheat Sheet‘ includes information on the 6 main platforms, as well as Tweetdeck, Youtube, and Tumblr.
One brilliant thing about this post is its regularly updated google sheet for all the social media images sizes on 8 networks, all clearly arranged in different tabs. You can bookmark it and its first tab tells you how to set up a notification when it’s updated. You can even make a copy of it and edit it to whatever works for you.
I also like the images on this post, one of them clearly shows the part on Facebook’s header that is visible on both desktops and mobiles, and it fully shows the layout of Twitter’s header.
Also, whilst it’s not stated on the post, I’ve learnt that the first and last 70px in the height of Twitter’s header is not actually visible. I wish I knew a program that can overlay my image with a kind of pixel grid, so that I know where the 70px stops, for example. This will be better and quicker than the time-consuming trial and error of making my Twitter header fit within the visible area.
Ben Requena‘s ‘Social Media Image Sizes Guide‘ includes information on the 6 main platforms, as well as Facebook Group header, Youtube, Vine, and Tsu.
I like his guide because of its ‘straight to the point, no explanation’ format.
He recommends using images that are 1280 x 720 pixels on most networks.
This is helpful for those who don’t have time to make different sizes of the same image; I need to experiment more with this.
Last but not the least, I give you this fab infographic from the team at Set Up A Blog Today. It covers all 6 major networks, as well as Tumblr and Youtube.
I like the fact that it’s laid out in a way that helps you to imagine your images on the different platforms, with helpful info in the margin.
~ Do you have any tips or tricks for effective social media images sizing? ~